About Us
By Locals, For Locals
Vendor count
— local vendors to pick from
Our Story
Valley Finders is by locals, for locals. We created Valley Finders because we believe the Coachella Valley is filled with incredible people and businesses that deserve to be discovered. Too often, home-based businesses, food vendors, pop-ups, family-owned shops, and local creators are overlooked while larger chains get most of the attention.
Our mission is to change that. Every time someone chooses to support a local business, they're supporting a family, a dream, and our community.
Meet the Team
Founder
Hector Gonzalez
As a Coachella Valley resident and local business owner, I created Valley Finders because I know how hard it can be for small businesses to get noticed. My goal is to build something that helps local entrepreneurs connect with more customers while making it easier for residents to discover what's around them.
Co-Founder
Ruben Gonzalez
Valley Finders wouldn't exist without my father, Ruben Gonzalez. His dedication to serving others, his belief that every small business deserves a chance, and the way he treats people with genuine care and respect inspired this entire project. Valley Finders isn't just about finding businesses — it's about carrying forward the values he showed me: help your neighbor, strengthen your community, and give people the opportunity to be seen.
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